TAKE0VER TV
Just wen i thought we were back it was taken over
Gm,
I’ve been tryna come up with one new consumer crypto app idea a week. My goal this time was to come up with a Farcaster miniapp, so I checked out the current ones on there. I found this cool project called QRCoin, and it led me to a new idea: TAKE0VER TV.
But first, QRCoin…
The way QRCoin works is there’s one QR code that always looks the same, but the website it points to changes every day. That destination is decided in a daily auction. People and projects bid for that top spot because winning lets them set the URL that the QR code points to, which is kind of like running a global ad for 24 hours.
What’s also cool is that the QR code is printed on stickers, sweatshirts, and merch. Since the QR code itself stays the same, all this merch out there in the world will point to whatever website the current auction winner wants. On top of that, users can earn $QR coin as a reward every day for visiting the link from the QR code. So in a way, it’s sort of like paying for people’s attention.
That idea of a single, public slot led me to this concept.
Imagine there was a single TV just like on QRCoin there is a single QR code. But instead of a tv network deciding what’s on, there’s one, global remote control. Anyone, anywhere, can pick up this remote at any time and change the video that’s currently playing for everyone in the world. They just have to pay a price to do it.
That’s the core idea behind TAKE0VER TV.
What is TAKE0VER TV?
TAKE0VER TV is a decentralized television on a Farcaster miniapp. The content playing on the TV is determined not by an algorithm, but by a transparent, high-stakes economic game where users compete to control the channel on the TV.
How It Works
The price to control the TV is set by a continuous Dutch Auction. When a takeover happens, the price for the next takeover instantly doubles. This new, higher price then begins a slow, linear decay back down to $0 over the next hour.
The best way to understand the system is to walk through its life cycle:
The Genesis Takeover: The very first takeover on the Channel is special: it’s completely free ($0). Let’s say you, Fido, are the first one there. You upload your video and claim the Channel. The moment your free takeover is complete, the price for the next takeover is set to $1, and it immediately begins its 1-hour decay towards $0.
The First Paid Takeover: Now, another user, Bob, comes along. He sees the price has decayed for a half hour and is now at $0.50. He decides to initiate a takeover and pays the $0.50. The smart contract automatically splits his payment: you (Fido) get $0.45 (90%), and the protocol treasury gets $0.05 (10%). The price for the next takeover then instantly doubles from what Bob paid, spiking to $1.
The Price Climbs: This cycle can cause the price to climb dramatically. For example, if the price for a takeover is $1000, it will decay linearly. After 15 minutes it would be $750, after 30 minutes it would be $500, and after 50 minutes it would be just $166.67. If someone performs a takeover at any of those points, the price doubles again, continuing its upward potential.
This creates a game where your goal is to time your takeover perfectly.
The Best Case: If you perform a takeover and someone else initiates another one right after, you can make nearly 2x your money.
The Break-Even: If the next takeover happens after a half hour has passed, you roughly break even, since you get 90% of a price that has decayed by 50%.
The Consolation Prize: If a full hour go by with no new takeover, you lose the money you spent. But the trade-off is that your video has been playing on the TV for a full hour, which for many, is a win in itself.
What’s Next?
The real challenge is getting eyeballs on the TV, because more viewers make takeovers more valuable for everyone. There are a couple of ways to get there.
The protocol could use its treasury revenue as a growth fund to buy ads, and maybe even winning a QRCoin auction to drive traffic. Another path is to follow the QRCoin playbook and introduce a $TVcoin, rewarding viewers directly for their attention.
Success with a single TV unlocks the bigger vision: scaling up with more TVs, imagine a 3x3 grid of nine TVs. Each would have its own auction, with the center square likely becoming the most prestigious. Every takeover would trigger a flash of static before the new video appears, turning the grid into a constantly shifting flow of content fueled by a thriving, token-based economy.
Thanks for reading!!
This is going to takeover. See what I did there?